

Adidas Basketball - The Comeback No One Saw Coming
Adidas, one of the biggest brands in the game, have had some hits and misses when it comes to basketball.
Sep 6, 2024
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The Rise of Chinese Sneaker Brands in The NBA
Chinese sneaker brands like Anta, Li-Ning and Peak are making huge waves in the NBA.
Jul 7, 2024
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Nike’s Perfect Shoe - Why It Makes Billions
The Nike Air Force 1 is easily the most successful shoe of all time. We look at how Nike created the perfect shoe.
Mar 10, 2024
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Inside Nike’s Most Controversial Lawsuits
Back in the day, when people heard the words “Nike lawsuit”, they used to think ‘sweatshop’ and ‘worker exploitation’, but after Nike...
Nov 18, 2023
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Top Under Appreciated Nikes
There are some amazing kicks that for one reason or another, never made it through the ranks to join the likes of Air Max 1s and 90s....
Nov 14, 2023
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Mizuno Contender Kintsugi
The Mizuno Contender is here, and it’s important, inspiring and beautiful. The Osakan brand brings us another quality sneaker; built to...
Nov 2, 2023
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Why And1 Failed
Basketball in the 90s was peaking; the popularity of the NBA was growing worldwide at a rapid rate under the watchful eye of Commissioner...
Oct 21, 2023
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